In the world of social media websites, LinkedIn is an oasis of opportunity for job seekers. Most people depend on various job-posting sites in hopes of seeing their dream job. However, when it comes to finding a job that would match your skills, caliber and potential, there is hardly an alternative to finding a job on LinkedIn. In the last decade, LinkedIn has become the most preferred choice for professionals to develop a strong network in the professional arena. What many do not understand is that networking is the access point to the hidden job market.
Finding a job on LinkedIn is however, requires strategy. It is not as simple as filling up the online form and waiting to be flooded with interview calls from headhunters. There is a process, which if followed properly, would significantly increase the likelihood that you land that dream job.
Choose a strong and meaningful headline
When it comes to making yourself visible in a sea of profiles on LinkedIn, you have to make sure that you stand out in a professional way. The first thing anyone reads is the Headline. When finding a job on LinkedIn, your job is to add a headline to your LinkedIn profile that will draw the attention of an employer. It is as simple as this, if they find it interesting enough, they would be clicking on your profile and take the pain to go through it.
An example of a strong headline is ;
Operations Manager – Advance Manufacturing and cost control expertise resulting in efficient $100Million operations executive.
It summarizes your niche (Advanced Manufacturing), your expertise (Cost Control & Efficiency) and size of organization ($100MM). Way better than
Operations manager Looking for next challenge
Follow companies that are on your dream list
Another part of job search is to prepare a list of your dream companies. You need to search on LinkedIn for the profile pages of these companies and start following them. This will keep you posted on the openings at these companies along with news and goings on at the company. Knowing this information will help you in conversations you have with the company especially in an interview.
Networking – the most important step to finding a Job on LinkedIn
As mentioned earlier, LinkedIn is not a job portal. They don’t actively send relevant and irrelevant openings at your mailbox. It is a social media platform. This means finding a job on LinkedIn requires a lot of networking. The more spread out your network is, the better are your chances to crack a job through friends, acquaintances and other people who are a part of your LinkedIn profile.
Through strong networking, you enable your self the opportunity to connect with people who could recommend you. At the very least, they may be able to help you understand who to talk to within the company. This is a huge step in searching for unadvertised jobs.
It also helps you let the world know that you are available for hire. It makes it easy for companies and recruiters to find you rather than you finding them.
One final tip, if you want to be a good networker, you should have at least 500 contacts in your LinkedIn profile. If you are not there, that is something to work on immediately.
Keep your profile simple but interesting
Finally when finding a job on LinkedIn, keep your profile real. Many people tend to commit this mistake of making their profiles too hi-tech by adding too many buzzwords, jargons and other irrelevant things. If you want your profile to truly stand out from the crowd, you got to avoid using buzzwords and try to create a profile that carries the message clearly to your potential employers that yours is the right kind of a profile that offers all the required skills that they are looking for.
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